HubSpot Academy's Inbound Sales course is a free, well-structured introduction to selling the way buyers now expect: identifying good-fit prospects, connecting with them through relevant outreach, exploring their actual problems, and advising rather than pitching. It's short enough to finish in a week and comes with a certificate. Pair it with a real practice habit — role-play a discovery call with a friend, or record yourself — because sales is learned by doing, not watching.
Sales
Prospecting, discovery, negotiation, and closing — selling without being pushy.
Picks
The qualification framework enterprise teams use to forecast deals. Learn its vocabulary before joining one.
Direct, practical training on prospecting and objection handling. Good for daily discipline.
Frameworks for recurring-revenue sales teams, from the bowtie model to SPICED discovery.
Aaron Ross's playbook for splitting prospecting from closing. The origin of the modern SDR role.
Research-based articles from Harvard's negotiation program. Short, practical, and free.
A former FBI negotiator's tactics — mirroring, labeling, calibrated questions. Immediately usable.
Top reps share specific talk tracks and tactics. No theory, all practice.
Analysis of recorded sales calls on what top reps do differently. Evidence over folklore.
Practical, templated advice on cold email, follow-ups, and pipelines for small teams.
A thorough, free handbook for founders and first sales hires. Covers the whole cycle.
Free, gamified modules on CRM and sales process. Especially useful if your team runs on Salesforce.
Discovery calls are customer interviews. This teaches you to learn what buyers actually need.
Research-backed persuasion for people who don't think of themselves as salespeople.
University of Michigan's practical negotiation course, with a real contract case. Useful for every deal.
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